Why was the Fujitsu brand Chromeboo...
19
09
Why was the Fujitsu brand Chromebook born? Listen to the aim of "FMV Chromebook 14F"
Aiming for demand for a second unit at home
FCCL's basic stance is that Windows PCs are the core of the company's PC business, and this Chromebook It is positioned as an option as a second PC for homes using Windows PCs.
According to FCCL's survey, the introduction of Chromebooks has been promoted in the provision of one terminal per person under the GIGA school concept, and Google's aggressive TV commercials have increased Chromebook awareness to about 70%. In addition, during large-scale sales seasons such as the year-end and New Year sales seasons and the spring sales season, it was found that the number of Chromebooks sold at mass retailers increased sharply.
In addition, about 40% of the reasons for purchasing a Chromebook were "convenient as a second PC", along with reasons such as quick start-up, low price, small size and light weight. It is said that it became clear that demand is becoming apparent.
The company proposes a Chromebook for the needs of people who want a second PC that can be used comfortably and with peace of mind, even though it is light in use. Many people feel that there is a limit to sharing a single PC in.When working from home, you can use a Windows PC while your family is using it for email, searching, watching videos, etc. It is envisioned that the Chromebook will be used as a second PC for use."
A product that assumes the introduction of a second unitIn addition, "I have been using Chromebooks so far, but I believe that I can meet the demand for replacing with a high-spec Chromebook with the peace of mind of a domestic manufacturer." do.
FCCL has no intention of entering the price competition field with Chromebooks. In addition, it seems that the purchase of FCCL's Chromebook will lead to a medium- to long-term proposal to step up to FCCL's Windows PC as the next step.
