Is there an era where you can't cli...
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Is there an era where you can't click on reliable advertisements for unstoppable online ads?
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Declining reliability of unstoppable internet adsWill the day come when we can no longer click on ads?
Searching is one of the cornerstones of the web. In addition, advertisements can be said to be essential for businesses to continue their services on the Internet. The search results derived by search engines are reliable within the scope of algorithms, and we use those results in our lives and work. Advertisements about desired products and services are helpful in gathering information. Recently, however, there have been a number of information security incidents that have questioned the credibility of the Web. I would like to think about the future of advertising by looking at this incident, which calls into question the morals and compliance of companies, such as advertisements that mislead and solicit with false indications.
Freelance Writer Shinji Nakao
Freelance Writer Shinji Nakao
Freelance writer and editor. From editing ASCII books, through O'Reilly Japan, she handles translation, writing, interviews, etc. regardless of whether it is paper or the web. Mostly IT-related, but occasionally writes for automobile-related media. I've been using the Internet (I didn't say that) since UUCP.
Ads that act like malware
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In mid-February, there was a case in which a message prompting cleanup was displayed on a smartphone saying that it was "not enough memory", and following a link led to a download page for a cleanup tool from a certain software vendor. rice field. What caused the problem was that the message that appeared to be a memory shortage warning was not a regular function or application of the smartphone or tablet, but an "advertisement". Since it is an advertisement, it does not check the remaining memory of the terminal and issue a message. It is a false message to direct you to the download page. According to the software vendor, the advertisement was not officially requested. It suggests that the agency may have replaced such advertisements without permission after signing the contract in order to increase the performance fee for the number of downloads. Alternatively, there is a possibility that fraudulent advertisements were mixed into the ad network (described later), but if the redirect destination is a legitimate download site, the possibility is low. By the way, in China, in order to improve the results of advertising, there are actually places where malicious agencies do not use advertisements or creatives that have been confirmed with clients, and replace them with more radical or fraudulent advertisements like this one. .You can't trust the ads on search sites?
Another example is an incident that occurred on one of the largest search site pages in Japan. In this case, ad network functionality is heavily involved. An ad network is a service that provides a mechanism to purchase advertising space on media sites in bulk and display advertisements from various advertisers. The difference from conventional web advertising agencies is that instead of buying advertisements for specific companies and specific pages, we hold banners and other ad space all at once. This allows media sites to fill ad slots without the hassle of contracting or coordinating with individual advertisers. Advertisers also have the advantage of streamlining contracts and adjustments for each site if they contract with an ad network agency. The incident that became a problem was that a bank's phishing site was displayed in search-linked advertisements displayed in the search results of a major domestic search site. This site was designed to display keyword-related advertisements at the top of search results, but it was not clear to what extent they were search-linked advertisements or search results based on regular algorithms (currently it has been improved). there). As a result, it is possible that people who searched for banking sites were led to phishing sites and had their personal information stolen. Google and Amazon use different background colors to differentiate the results (advertisements) displayed in conjunction with search keywords, but this is also a problem in the United States as it is difficult to understand. The site didn't even have color coding, so it was unintentionally helping the attackers. It is said that the phishing site was included in the search result advertisement because the ad network was used for this display. In general, ad network advertisements are not individually designated or contracted by sites or media. In other words, ad network users can only know what kind of ads will be displayed based on what the ad network side explains in advance. On the ad network side as well, it was necessary to acquire as many clients as possible in order to hold down the frames all at once, and as a result, neither the agency nor the site side were able to check for illegal or fraudulent advertisements. [Next page] In an era when Internet ads are not clicked?Web Strategy/EC Genre Topics
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