Panos Panay: With the appearance of Windows 11, a new era of PCs in Asia begins, "When people think about the situation where people are now, Windows 11 is a place to meet it."

* This is based on an abstract of "Panos Panay: Windows 11 Arrives in ASIA TOMEET" "A New Era In Personal Computers'" released on October 8.

Edrain (Ed Lane)

Microsoft has started offering Windows 11, but this is a hand -related world that is mainly personal computers, such as work, learning, and remotely from home, to support the hybrid world, Panos Panay.)

"The PC is now in a new era," Paney recently spoke to 16 journalists through Microsoft Teams from Microsoft headquarters in Redmond, Washington.

Microsoft developed the first Windows OS in 1985, and Windows 11 is the first upgrade in six years.

This new OS is provided for more than 190 countries that have changed significantly by pandemic.PCs are attracting attention as a central tool for collaborating apps and services such as Microsoft Teams and Microsoft 365.

The recovery of PCs at home

The pandemic work and online learning increase the focus on PCs again, and Panei says that new OSs suitable for those who manufacture developers, work, students, gamers, and computer itself are essential.

More than 1 billion PC users around the world have witnessed rapid changes in technology during the pandemic period, such as online learning, video calls, and online business.The same is true for various devices from his OEM manufacturers such as ACER, ASUS, Dell, Lenovo.

In Asia and other countries around the world, there are more opportunities for Z generation (under 25 years old) to touch PCs for the first time.The need for new OS, such as games, entrepreneurship, and studying, has increased, and the modernization of Windows has become extremely important.

Panei explained to reporters with his family as an example.Three years ago, his teenage daughter used a smartphone in every scene and was involved in the development of Surface Pro at the time, "I don't need her PC, I have a smartphone."I said.

However, in the present, she uses Lenovo Yoga ThinkPad and has become a enthusiastic fan.

What to do next

However, the combination of applications provided by OS, such as Windows 11, raised the fundamental questions to Panay and his design team, "What should I do next?"

"Thinking about where people are now, Windows 11 must respond to it," says Pone.

In other words, developers had to "bridge" for new generation users who could use one million ways.

"We wanted Windows to be the most open (OS). It's the same for developers, casual users, and corporate customers," Panay says.

"Is there something suitable than Windows to build your business?"

Calm and personal

What Windows 11 developers felt strongly was that whether it was a desktop or laptop, the PC as a functional tool became a more "personal" device.People see PCs as new and familiar.You can create content, games, and work remotely.Panay says that the user is feeling freedom here.

"The world of hybrids that will spread in the future will be even better, and Windows as an OS will bring people with unparalleled history," Panei added.

"We wanted to provide customers with a sense of security," Panay said.In other words, new features such as snap layouts, widgets, and Microsoft Teams chats are functioning in easy -to -use systems.In other words, there is a clear map of "where to go and how to go home".

Pursuing the simplicity for each person to use has been the driving force for the Panay and the development team for the three years, and the positive feedback from customers after the release has achieved great results.

"Microsoft has been looking forward to the provision of Windows 11. The whole experience feels closer to whatever you like, enhances productivity, and stimulates creativity," Panay wrote on the blog of the launch.I am.

What Panei valued was that everyone involved in this OS development showed a very high level of commitment to send the next generation of OSs that move in a new way.

"The product reflects the team that made it," Panei says.

Title Image: Microsoft Windows + Devices, Chief Product Officer Panos Panay

* Edrain is a journalist living in Singapore.

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Tags: Windows