What is your intention to limit device discounts? "What about the deal with Huawei?"　Q&A at the General Meeting of Shareholders of DoCoMo (page 1/3)

On June 18, NTT DoCoMo will hold a general meeting of shareholders presented on the 28th. The company's president, Kazuhiro Yoshizawa, gave a business report and received questions from shareholders, which were answered by executives.

Since two years ago, DoCoMo has been implementing a medium-term strategy called “Declaration beyond” that looks ahead to 2020 and beyond. The word "beyond" has three meanings: "beyond 2020," "exceeding the expectations of partners and customers," and "docomo itself will change and surpass itself." In addition, there are two axes in this medium-term management strategy, and they are conscious of "reform to business operations centered on members" and "introduction of 5G and business creation". Based on these guidelines, the company has made six declarations to be implemented.

On the other hand, there are many issues surrounding the industry. Mr. Yoshizawa said, "In the midst of drastic changes in the market environment due to factors such as the entry of Rakuten into the market and revisions to the Telecommunications Business Act, we will anticipate these changes ourselves and work together with our partners to create new solutions for our customers and society. By continuing to provide value, we will survive the competition.”

As a telecommunications business, we will provide a new rate plan "Gigaho/Gigalight" and a "Smartphone Welcome Program" so that customers will be convinced to choose a DoCoMo line

On June 1 As of June 17, 1.9 million people have chosen the new rate plan "Gigaho/Giralight". Regarding terminal sales, we have introduced a new 36-time payment system and started the "Smartphone Welcome Program" to reduce the burden of purchasing high-end terminals. Mr. Yoshizawa said, "We will take the lead in strengthening our competitiveness as a market leader. We will strengthen our customer base by getting close to our customers and strengthening our ties."

Furthermore, in fiscal 2018, we will drastically review the operation of docomo Shops and We aim to reduce it to about half. In addition, the company aims to increase contact points with customers by conducting smartphone classes and expanding after-sales services.

Secondly, creating new revenue opportunities is the d POINT CLUB. Emphasis on business promotion centered on the membership base of In the third smart life area, we will strengthen marketing solutions, video distribution, and fintech.

He also mentions 5G initiatives. More than 2,700 companies and organizations from all over Japan have already participated in the "DOCOMO 5G Open Partner Program", which was launched in February 2018. Within a year, that number had doubled. Specifically, "5G BUSINESS CAMP" has been held in six locations in Japan, and "Docomo 5G Open Lab", which has a permanent 5G verification environment, has also opened four locations in Japan and overseas. In addition, at the "5G Trial Site" that started two years ago, 174 trials were conducted, and the number has more than tripled in one year.

Regarding the commercialization of 5G, Mr. Yoshizawa says, "We will start commercial services not only in urban areas, but in places where there is demand." As a specific example of 5G utilization that can solve social problems, the telemedicine support system "Mobile SCOT", which is being jointly researched with Tokyo Women's Medical University, was introduced. This is an initiative to equip trucks with smart treatment rooms, using 5G to deliver clear images to remote specialists.

In addition, compared to the 4G era, when services were provided mainly on smartphones, in the 5G era, smartphones will be used as a medium, and users will be able to experience a new world view by linking services including peripheral devices. DoCoMo calls this the "My Network Concept."

5G pre-service will start on September 20, 2019, in time for the Rugby World Cup. We plan to implement spectator support services such as multi-angle (multi-view) viewing and highly realistic public viewing. Other services will be announced in due course. Regarding commercial services scheduled to start after the spring of 2020, Mr. Yoshizawa says, "We would like to provide even more new services for the Tokyo 2020 Olympic and Paralympic Games."