The goal was not a "smartphone came...
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The goal was not a "smartphone camera" but a "camera" Leica's secret story behind the development of the "Leitz Phone 1" (page 1/2)
Leitz Phone 1 is the first smartphone fully supervised by Leica, a long-established German camera manufacturer. We spoke with Leica representatives about the merits of "Leica smartphones" in addition to the well-established Leica brand and cameras equipped with large 1-inch sensors.
In the article, the company name is written as "Leica", and the product/brand name of the camera is written as "Leica".
Leitz Phone 1Leitz Phone 1 is named after Ernst Leitz, the company that developed the world's first 35mm film camera. It is named after This was the company name of Leica at the time, and was established in 1914. The development of this 35mm film camera was an event that determined the history of cameras to this day.
"Leitz Camera" is called "Leica" As you can see, the word 'Leitz', which has an important position for Leica, has great significance and meaning for Leica as well." Jane Cui emphasizes. Regarding the launch of "the first Leica-branded smartphone," she said, "It has about the same impact as the introduction of a 35mm camera."
Leica said, "I have been interested in smartphones for a long time, and I have been watching carefully what kind of development of smartphone cameras will occur." It is said that it has been in talks with multiple smartphone makers for some time, but the product "HUAWEI P9" in collaboration with China's Huawei was the first to actually be commercialized, which was in 2015.
Then Leica has learned how smartphone users use their cameras. “People around the world take pictures with smartphone cameras every day, and more and more young people say that smartphones are the first camera device they have ever used. I learned how to create images for smartphones. says Tsui.
While supervising smartphone cameras as Leica, I came up with the idea of supervising the entire smartphone itself. He chose Japan as the first step because Leica's recognition is high, he thought Japan was important as a market, and he thought that if it was accepted in the Japanese market, it would be accepted worldwide.
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