Sony PCL opened Kiyosumi Shirakawa BASE.Using advanced technologies such as Crystal LED virtual production studio and digital cinema camera, aim for a new video expression method.

Sony Peeel Co., Ltd. (Sony PCL) will open Kiyosumi Shirakawa BASE on February 1, 2022 as a place to create and send new expression methods and experiences using advanced technology.

Kiyosumi Shirakawa BASE is a new creative base for Sony PCL, which has the production function that utilizes advanced technology, including the permanent virtual production studio using Sony's Crystal LED (as of January 24).

The Crystal LED is a large display developed by Sony and used in exhibitions and signage, and one LED constitutes one pixel in the video.By combining multiple reference cabinets, the screen size and aspect ratio can be freely changed.

The Crystal LED has a high -contrast model "C series" and a high -brightness "B series".Kiyosumi Shirakawa Base used the B series (1,800 cd/square meter) to support virtual production applications.It is said that the background of movies is played with Crystal LED and acting in front of it can get the effect of going out on location.

Taking advantage of this equipment, we also create video content of a wide range of genres, from commercials, movies, dramas, music videos, to online events, and to create content for enterprise areas such as the design department of companies with high -definition video needs and marketing departments.In addition to working, the company will expand its production solutions through virtual production through the collaboration with Sony Group Co., Ltd., Sony Innovation Studio (USA).

Overview of "Kiyosumi Shirakawa Base"

● Resolution 9,600 x 3,456 pixels (15th side).2 x height 5.4m) Crystal LED B series (LED pixel pitch 1.58mm) is placed in a curved surface, and high -definition images are drawn realistically for virtual production with high brightness, wide range, and high contrast.Low -reflective coating and wide viewing angles that suppress the reflection of lighting enable shooting with free camera work.● A digital cinema camera "VENICE", which supports high -resolution and wide color range and can express rich gradation under a wide range of brightness conditions, has been installed.The combination with Crystal LED has a high affinity in color reproduction and gradation expression, reducing editing work and producing high quality video production.● A resolution of 1,008 × 1,008 pixels (7 × 7m high) is installed on the studio ceiling, and a reflection expression in a natural and realistic subject is realized as an environmental light.● Studio environment that supports vehicle shooting with a floor surface consumption of 760 square meters.● It is possible to expand the human resources and production environment by collaborating with each production base of Sony PCL, and propose and provide new workflows.● Established utility space such as waiting rooms, shower rooms, and meeting rooms.

Sony will establish a new virtual production permanent studio at the new creative base, Kiyosumi Shirakawa Base, which will be opened on February 1 to further accelerate the efforts of Virtual Productions * 1 using LED walls.

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