"OCN Mobile ONE" is a new rate plan announcement of 980 yen per month, aiming for "industry top return bloom" (page 1/2)

　On November 20, 2019, NTT Communications was a new rate plan that can be used from 980 yen per month (excluding tax, the same hereinafter) at a discount of the company's MVNO service "OCN Mobile ONE".We started providing.The presentation held on the same day explained the aim of the new rate plan and the efforts to improve communication quality.

With a set contract of "OCN Hikari", voice SIM + 1GB is 980 yen per month.

　The new rate plan of OCN Mobile ONE has six courses from 1GB to 30GB depending on the communication capacity, and the price can be used for a monthly fee of 1180 yen to 5980 yen, and the minimum usage period and penalty.No money is provided.Furthermore, since the "OCN Hikari Mobile Discount" applied in the set contract of the fixed broadband service "OCN Hikari" is discounted by 200 yen per month, the cheapest 1GB plan is used for 980 yen per month with a per month for voice call SIM.Will be possible.

　OCN Mobile ONE Services producer Nobutoshi Kito explained the aim of the new rate plan.In October 2019, there was a amendment of the Telecommunications Business Law, and although the so -called "two -year tie" penalties were regulated to 1000 yen, a major change occurred, but to see the current market environment, "Such a big change.I don't feel it. "

　Nevertheless, it is said that this new rate plan was provided in anticipation of major changes in the mobile market in the future.And the motivation is in the NTT Communications position in the current MVNO market.

　In April 2013, the company entered the cheap SIM market as an MVNO in "OCN Mobile Entry D LTE", and said that "it was so popular with the geeks and innovators, and it sold so much that it would sell so much" (Mr. Kito).Sales are rapidly expanded.As of the end of March 2016, MVNO has gained more than 20 % top share, but since then rivals have rapidly gained, and as of the end of March 2019, 10 sharees are 10..It is said that it is about 3 % and about half.

　Regarding the reason why the share has fallen so far, Mr. Kito explained that "the price and quality of the services provided to us were not satisfied with many customers."He returned to the starting point and provided high -quality services at a low price, and the new charge plans were introduced to aim to acquire the number one share number one again.

　Therefore, in this new rate plan, we focused on being able to use it at a low price even for parts other than the basic fee.One of them is a flat -rate call service, and by contracting a new rate plan with a SIM -compatible SIM, the option of "OCN Denwa 10 minutes unlimited" which usually costs 850 yen per month is 12 months from the month after the application completion month.Providing a campaign that can be used for 300 yen.

　The other is the addition of communication capacity, and by paying 500 yen in the new rate plan, it is possible to add 1GB capacity.In general MVNO services, 500 yen is 0.Kito is confident in its cost performance, saying "half price is substantially half price" because it will add 5GB capacity.

　In addition, if you move in to a new fee plan from another company, we will also provide measures to discount 4000 yen from a monthly fee in total.This is because the two -year tied penalty is 1000 yen and the number "fee 3000 yen" of the number portability is the hurdle of transfer, so if it becomes a measure to promote the subscription by substantially bearing that amount.Kito is talking.

Incorporate restrictions on low -speed communication use and improve the overall quality

　OCN Mobile ONE Technical Producer Yasuki Fujiwara explained the initiatives to improve the quality of the network.

　According to Fujiwara, MVNO users are also dissatisfied with communication quality, such as being fascinated by the low price of the price, while the speed of data communication tends to be slow.The reason for this, especially MVNO, is that the bandwidth is compressed during the time when there are many users, such as lunch breaks.

　The company has been working to improve communication quality by technological innovation, such as introducing traffic control devices on its own, but the fact is still dissatisfied with network quality.Therefore, it was decided to implement a new rate plan for the bandwidth when using low -speed communication.

　OCN Mobile ONE, like many MVNOs, has a mechanism that can communicate unlimitedly, although the communication speed decreases to 200 kbps after using up high -speed communication charges.However, only a few users continue to use low -speed communication very frequently, which is one of the causes of increasing the bandwidth for low -speed communication and compressing the entire band.

　Therefore, in the new rate plan, further bandwidth restrictions will be implemented for users who have used more than half of the communication capacity of the contracted course in low -speed communication.Mr. Fujiwara explains that this reduces the bandwidth for low -speed communication, leading to improving the communication quality of many users."I can't disclose the communication speed when an additional restriction is" I can't disclose it, but I think it will change by listening to the customer's voice. "It is said that it is suppressed.

　However, this regulation is limited to the new rate plan and does not apply to conventional price plans.However, since both paid plans are "logically divided into bandwidth," so many people can use high -speed communication comfortably because the new rate plan can secure more bandwidth through regulations.There is.

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