Richard You CEO's Huawei strategy

　In Japan, Huawei boasts the top share in the SIM -free smartphone field.Recently, au has increased its momentum, with the release of the first smartphone, nova 2.In the global, he has been third in the share, and the second -place Apple and the first place Samsung Electronics are fierce.Richard You, a consumer business group, leads the Huawei terminal department.In Mobile World Congress 2018, he responded to a group interview with Japanese press.

――What are your strengths that are not in Apple or Samsung?

ユー氏
　弊社は通信を本業にしていて、強みとしています。たとえば4Gから4.In the 5g era, Mate 10 Pro is the world's first 4.I was able to support 5G.With this smartphone alone, the speed is 1.2Gbps came out, but at the time of the announcement, I had a first year from half a year to one year.In the end of 5G, it is a strength to be able to release products ahead of other companies.

　Huawei has a lot of networks in global and has a deep understanding of communication.You can also develop chips and modems in -house and have compatibility with the network.For Asian companies, software has become an advantage and is good at architectural and system design.It will be self -portrait, but I think that is a win.

　Compared to other Asian companies, I think we are also good at industrial design and user interface design.There are many places where Koreans and Taiwanese are designed and designed, but we have launched a dedicated team in Europe and the United States and incorporate good points.We also have a base in Paris, France, Milan, Italy, and London, England.

　On the other hand, hardware is a strength compared to American companies.Asian manufacturers often specialize in hardware, but in that respect it is easier to achieve advanced technologies than American companies.

　However, I can't say the company name, but some American companies (Apple) are followed by some places.How to build an ecosystem such as creating a new business model, and the innovation power of software are strong.

　When compared to other companies, we think that our strengths are diligent and ambitious.Unlike other Asian companies, we are inviting human resources from various countries and being used in management.I think it will be a strength in the future.

　We will talk about the secrets of success, but we are not greedy.We share profits with partner companies so that they can make money.The partner here is not only a supplier, but also the field of production, manufacturing, and retail, so that both can be successful in business.So, we may look low, but this will lead to long -term development.

――I declared that Apple and Samsung have exceeded Samsung, but when are you aiming?What do you think is the missing thing?

ユー氏
　一番足りないのはブランドです。この分野に参入してからほんの数年しか経っておらず、当初は中国市場だけで、シェアトップ10にも届きませんでした。数年でグローバルトップ3の地位は確立できましたが、どんどんいろんなことを吸収していきたいと思います。

　After all, if you don't have the goal of becoming better than people, you can't overtake it.China has these words.It is a word that says, "If you aim at the top, it will end inside, and if you pursue the inside, it will be down."If you aim for the first place, it may be 2nd and 3rd, but if you aim for 2nd or 3rd place from the beginning, it will be further down.So you have to always pursue the first place.

　Originally I was the top of the wireless network division, but at the time it was low.After that, he overtook Elixon, the top of the industry, and is now in the world in sales and profits, despite being in the US market.

　For the past few years, I moved to the consumer business group and looked at the terminal, but at first I didn't have any profits, and there were no brands.I led everyone and set my goals and came to this day while realizing it.

　On top of that, it may be the first place, but it may not be appropriate to answer.I would like you to hear it as a expectation, but I think you can be second in the past one or two years.It may take four to five years to be first place.However, it may be even faster or slow.

　It is very difficult to overtake rivals in the industry.You have to make it a brand that is trusted by consumers, you have to do channels and services firmly, always produce innovative products and give out superiority.It is most important to release new products that are better than rivals and like consumers.

――Most Japanese manufacturers move their shaft feet to B2B.How about Huawei?

ユー氏
　日本の企業がB2Bをやっていくのであれば、我々はB2Cをやっていきます。むしろB2Bに力を入れる日本の企業と一緒に、グローバルに進出していきたいですね。

　B2C is certainly a difficult field, and you have to do various areas, such as marketing, branding, channels, and retail.If the country is different, the culture is different.You need to understand that and think about an approach that touches the consumer's cord.In my Huawei life, I worked on B2B for 18 to 19 years, but since I moved to B2C, the difficulty increased at a stretch.

――In Japan, we are expanding your career business.On the other hand, the US market has not been pioneered.What do you think of this point?

ユー氏
　日本の各キャリアとは、非常にいい関係を築き、お客様のために価値を創出しています。品質、サービス、安全性をしっかり確立することで、価値を作れます。日本市場ではファーウェイの革新性が強みとなり、キャリアにとっての価値も作り出せています。

　On the other hand, in the US market, rivals are afraid and are trying to eliminate us using political power.We do not understand that we are developing businesses in more than 170 countries and regions, but only the country has problems.If you clarify what you are looking for, you may have to refute, but that is not the case.

　We are based in China, but they are not Chinese companies, but global companies.60 % of the annual sales are from China and above, and our employees, management and sales bases are also distributed in various places.As a global company, we are trying to incorporate excellent human resources from each country.

　Huawei has been established for 30 years, but I have been in this company for 25 years.At the time of joining the company, it was just a small and medium -sized business, but I was aiming for a global company from the beginning.I didn't have a deep relationship with the governments and organizations in some countries, and there would be no future.

　The management method is also very modern, and when developing business in each country, we always deploy in the law and culture of the country.We want to be a respected company in that country.

　No matter which country you enter, you will not be deeply involved in politics, and our main business is a business.I think it is important to do products and services that should be done well.

―― In addition to smartphones and tablets, you have put out laptops and expand your business. What are you thinking about the next move?

ユー氏
　最終的な目標は、あらゆるシーンでのエクスペリエンスを提供することです。日常生活やビジネスなど、様々な場面でニーズを満たしていきたいと考えています。たとえば、家の中ではタブレットを使っている方や、Windows PCを使っている方、Macを使っている方などさまざまですが、スマートフォン、ウェアラブル、タブレット、車載デバイスなどをエンドトゥエンドで提供していきたい。これらのさまざまな製品とサービスを、ファーウェイのアカウントで一気通貫に紐づけていきたいと考えています。

　The Matebook X Pro, which was announced at MWC, is a very convenient product and has the ultimate design.Compared to CPU, GPU, speakers, and batteries in parts, it is better and a fingerprint authentication function.Now, I think it's the most advanced Windows PC in the industry.I made the world's first full -buzzing screen, but here I used the latest Japanese display technology.The tablet provides a sound experience with excellent entertainment.

　I am often asked, "Why make a PC?"Certainly, PC is a so -called red ocean market.However, smartphones are so fierce that they can say the sea of blood, rather than Red Ocean.I was able to swim in the bloody sea, so I wouldn't be about Red Ocean (laughs).I think so.

　PCs are indispensable to achieve smart experiences in any scene I mentioned earlier.There is an enthusiasm for creating the best products, not only in PCs but also in new fields.Once you enter, you must provide innovative things and create further value for the field.

――How do you think your smartphone will evolve as a slightly more short -term future?Huawei is a pioneer in dual cameras, but is it three or AI?Please tell me the future direction.

ユー氏
　AIは間違いないでしょう。カメラに関しては、2つでも3つでも、しっかり性能を高めていかなければなりません。最終的には、キヤノンのEOS 5Dのような、専門性の高い一眼レフに匹敵するものにしていきたいですね。

　On March 27, the next generation of P20 and P20 Pro will be announced.The camera installed there is a very good function.Compared to Korean companies (Samsung) and American companies (Apple), the performance will be greatly better.This was possible in cooperation with a Japanese partner company.

　Huawei wants to gradually realize functions and performance that can only be used with single -lens reflex cameras with smartphones.To do so, there is a high level of camera sensors, camera modules, ISPs (image signal processors), and algorithms when multiple lenses are combined.In addition, we will add AI processing capabilities.It's very difficult, but we always want to go ahead of this field.

　The recital will be held in Paris on March 27.Please look forward to this.

--Thank you for today.