"If you do something new, the company will change" the effect created by the first crowdfunding: PC Public Relations Funnoden (27th)

This serialization is to convey many mistakes and special experiences with current reasons, focusing on how to treat people involved in public relations.This time, I would like to talk about the side effects created by manufacturing.

Creating a product can affect corporate culture.In that sense, isn't UHKB's initiative a new proposal for companies?It is another story to see how much public relations do it, but it is a boat that has been on board.

"Good" can be said to everyone

A new UHKB project.I needed a lot of time and discussions to start because of the different formation, but the start just started with the ideals.

The main part of public relations activities is to provide information by push -type, such as release and introduction of new products, but we also emphasize the interviews that make up the opinions of the market.

The start of UHKB began with hearing.Various opinion exchange is a so -called chat that does not set a purpose.The story of "work" comes out with the same volume in personal stories from the trends and gossip of the world because it doesn't matter.It contains the intentions that the other person thinks.

If you are in the IT industry, you can almost see what you can do if you think about this product that uses any parts and the technology you have throughout the market.There is a possibility that you can come across a desired message, "I wish there was something like this."

"Good, good" can be said to everyone, but few people say it.It's not easy.The more you know, the lower you know, the lower you know.

People trying to turn heavy wheels

Nevertheless, you may yearn for the strength of the other person.It is not possible to do it, and if this is, people will definitely be happy.It is a strong feeling that customers are definitely looking for this product.It makes me feel what other companies do without realizing their strong passion.The root of this project was here.This is the start.The strong thoughts at this time turned into a strong belief that it would always be successful, and became the power to move the heavy and heavy first wheels.It was a heavy wheel.It is a steel wheel that does not start to turn around easily.

The subsequent developments are at the stage of making business plans such as adjustments with various departments in the company, various circumstances of using crowdfunding, continuous commitment to what we actually make, and price and number of units.conflict.The hurdles would be high as we decided not to compromise, and the practitioners would have felt as if they were left behind in multiple layers, such as adding a lot of anxiety about it.

When it gets harder, I think of it as an "area that can be used as a public relations".The job of bridge.Still, if you say it, you will feel the responsibility until you move and adjust it anyway.I felt the difficulty right aside.I have had a lot of such experiences.It's a chicken race.There were many reasons for turning back on the way, and there was a temptation judge that pressing the button could make it easier.Nevertheless, the editor's face and voice, who talked passionately, said, "This is needed in the world."I can't press it.

I like mountain climbing, but I always regretted why I made a little impossible plan and had such an unreasonable schedule in the process.In fact, I don't like airplanes, but I go around Asian countries in a short period of time, and every time I get on the ragged aircraft of an airline I don't know, I regret that I prepared for death.I have done it.

Still, why repeat the same thing is that there was a great success experience beyond that.If you go beyond here, you will surely see the next.I think so, and when I accomplish it, I experience a special feeling.That's why.I thought it was the same this time.So I want you to do your best.

I think that the incumbent public relations manager has also made internal adjustments at the last minute.There was an atmosphere that might not be any more for a moment, but in such a case, I think that he survived the future visiting nearby, avoiding negative stories.

And crowdfunding ended on December 24 last year.The support amount aimed at 5 million yen exceeded 77 million yen.This would be a success.But this is just a small success.This is not a goal.The scheme that used crowdfunding has been recorded that crowdfunding can be used for FCCL.I think this result is here.

Thinking about new things, growing it from one to one from one to one, performing negotiations in various places, creating numbers, thinking about plans, and surviving commercialization conference.Make good things, not just specialized courses that can be made for the first time after approval.I think the employees were at least informed that this company would accept a one -point breakthrough of a customer perspective of creating something that is evaluated by customers.

Something new born from it.I'm excited to see that more fun will be suggested next time."It's better to make it more like this." "It's a completely different concept."If you come, vegetation will grow there.The achievements of one project are not visible sales numbers, but growing as a large company behind it.

A designer who worked hard to make the ideas of Yazaki's editor -in -chief Yazaki's ideas, acknowledged the new way of selling, and began to cooperate with the next plan.And an employee who knew the fact that this could be done.Public relations activities that increase corporate value in all directions surrounding companies.It is a story that is too spread and turns around, but the rest will grow on without permission.I want you to do so.

I think that you can do public relations to be able to continue to collect and report those results, and if you are stacking, do not forget to follow.Pretend to be a story that reminds you of a successful case with experience.I believe that the activity itself will be interesting from the media.

Many interesting things were born.Looking at this crowdfunding, the meeting with the companies who wanted to create a unique version with "Our dedicated thing" was fresh and thankful.From now on, we will move on to business negotiations, but I hope that new initiatives will be used as a case that creates business.And the story born from here is that a collaboration event with PFU was held.

Originally, PFU is a company that has a relationship of relatives.When I was active, I was caraving a paper -end ScanSnap to introduce peripheral devices along with my PC.I think it is a gem that changed the image of the scanner at that time.

PFU sells a keyboard called HHKB.A style that has a deep stroke on a so -called desktop PC.This time, UHKB is a thin and lightweight keyboard that extracts only the keyboard from the LifeBookuh series.It was a completely different product.

Although they are both rivalry -related products, they have a common "external keyboard market", so we decided to collaborate with PR.I myself knew only the name of HHKB, but I never touched it.Inevitably touching the products and knowing the good feeling of the key, I think that the UHKB's keystrokes have been compared, and the soft white like just getting off this morning.The keyboard and black charcoal -like keyboard, I was trying to do my best.It is novel, including naming.It is challenging.It was a place to learn about the development of the developers who can make such a product and the PFU management team, which puts GO to commercialization as good.

Even if you think you are doing something novel, you will be more and more likely to try to try that there are other companies that are usually chanting.This project was born by entering a market that UHKB entered unprecedented markets, so that the editor -in -chief of Yazaki and the development manager of the two companies talk about manufacturing in a talk format, so we will communicate a lot, including exchanges in advance.I think it was a very good project.

I also fueled the developer without permission to say "battle hope".This is the same, but it is natural that the event worked, but the biggest product is that the public relations between the two companies, the scene where the developers talk, and the products of each other are deep.Uh?It doesn't happen to something right now, but something may happen in this way.I think the biggest harvest as a public relations was to know new things, meet new people, and want to start with them.

Anniversary business that should not be misunderstood

Then 2022 was reached.This year, when Fujitsu PC celebrated its 40th anniversary.The culmination is coming soon.Although it is only an interesting story for public relations, it is most important to make it interesting from outside the company and be concerned about it, so it is important to prevent it from being alone because it is a anniversary business.

This is a very important public relations.Earlier, when I told the editor, "I'm the anniversary of XX, please write an article."Is there a discount model or a gift? Would you like to get an anniversary advertisement more than that? "

The company said, "This year is the anniversary of the XX, so please write an article."prize.But the anniversary itself has nothing to do with customers, reporters or media.What can I show at that time, not anniversary?

Nevertheless, I remember returning to the company, worried about how to explain to my boss, who went out of the company with a full momentum.The excuse was really painful.I had a painful memory at that time, so even in the 40th anniversary this time, I continued to appeal that it was important to see what I could show at this time.I would like you to look forward to the results.That was that I debuted at CES the other day.I don't mention the contents, so I want you to look forward to the presentation.

Looking back on last year, I think that the spread of the new Coronavirus is an era when I was able to create online life and dramatically improve my business, but on the other hand, people and people.There was also a negative aspect of the connection, for example, the chat that occurred at the time of the interview has disappeared.

When I recently met people in real life, I often see a scene where everyone starts saying, "This chat was important," and nodded to bite it.We believe that the number of real interviews, including hopeful observations, will increase.The spread of Omicron stocks is fast and we are concerned, but from now on, I don't think the online will be gone even if there is real, so it would be very good to interpret it as expanding information transmission options."Digitalization has progressed at a stretch from 2020. Do you know why?""Corona has been working at home due to the influence of Corona, and the use of PCs online has increased at a stretch."

PC Public Relations Funoden Series List

Mt.

From the heyday of the PC and the bubble in the middle of the bubble, the PC manufacturer promoted and public relations from the PC manufacturer, and although it was consistently walked in the media field, it turned into a completely different entertainment world in 2019.The theme of "public relations", "music" and "Asia" enjoys the 21st century Marcopolo life.The common point of these three themes is "all people".The dream is to publicize Japan.