Considering the set of optical line...
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Considering the set of optical lines and mobile sets-"U-mobile" strategy that extends cheap and video as a weapon: ask MVNO (page 1/2)
U-Mobile is a MVNO communication service that rapidly enhances its presence of "smartphone LCC".U-Mobile is developed by U-NEXT, which is independent of USEN.An on -demand distribution such as videos and music, he entered MVNOs using docomo net in September 2013.
The company has launched a characteristic plan such as "double fix", which costs 680 yen a month (excluding tax, the same applies) up to 1GB, and 1980 yen to 3GB.The price of 3GB is 1480 yen for SIM only for data communication, and 1980 yen with voice calls is inexpensive compared to competitors.
U-NEXT is also focusing on content only for companies that are originally on-demand businesses.U-mobile users are given 600 points of U-NEXT every month in the campaign, and can be used for video, music, e-books, etc."USen with smartphone" is also available as an optional service.The fact that it provides not only communication but also services is rather closer to MNO.
In addition to these plans and services, U-NEXT has opened a real store that is still unusual for MVNOs in Gaien in front of Shibuya Ward.This store sells SIM cards, as well as terminals such as Huawei's "ASCEND G6" and FREETEL "Priori".There is only one shop in Tokyo, but it will continue to expand.It may be a unique existence among MVNOs, which are mainly sold at the Internet and consumer electronics retailers.Kanna Hashimoto, who has been talked about as "too angel" as an official character, is also focusing on advertising.
南青山にオープンした「U-NEXTショップ」。取材時には橋本環奈さんの来店イベントもあり、多数の人がショップに詰めかけた（写真＝左）。SIMカードのコーナー。音声通話ありとデータ通信のみの両方を扱う（写真＝右）「U-NEXTショップ」は、ワイモバイルの代理店も兼ねている。ワイモバイルのWi-FiルーターとU-mobileのSIMカードのセット販売も提案イメージキャラクターにタレントの橋本環奈さんを起用し、宣伝にも力を入れる。10月12日には、橋本環奈さんの来店イベントを開催。U-NEXTの代表取締役社長 宇野康秀氏とともに、U-mobileをアピールしたThis point has been evaluated, and U-Mobile has steadily increased the number of users.According to Yasuma Ninomiya, a directors in charge of directors, the popularity of MVNO is that it is "1st or 2nd in the monthly".The current situation and future strategies of U-MOBILE have been hit directly to Ninomiya.
「MVNOに聞く」バックナンバーDOCOMO's connection fee revision and increased terminals are tailor
U-NEXTの二宮氏――Please tell us how you started MVNO using a docomo net.
Mr. Ninomiya originally performed a sales agency for B FLET'S.The first place is Hikari Telecommunications, and the second place is our company, and it is a monthly marketing route, which is about 30,000 per month.
Also, 6-7 years ago, I was playing E -Mobile's MVNO in USEN.On top of that, the change in DOCOMO's connection fee and the beginning of the device (the reason why I started MVNO using a docomo net) is a big deal.LTE SIM -free terminals have begun to appear around "Nexus 7", and at the same time, the Ministry of Internal Affairs and Communications has also begun to unlock the SIM.This is also expected to increase the number of devices.
―― The “U-NEXT store” has opened in front of Gaien.It is unusual for MVNO to have a real brand of your own brand.
Mr. Ninomiya's MVNO is aware of it, but it's hard to know where and how to do it and what kind of service it is.(SIM card) is also provided to Yamada Denki and PC Depot, but it has not been easily recognized.The biggest advantage of a carrier (MNO) in order to make you feel closer to you is to have a shop.After all it is easy to understand.
Now I have just opened the first store, but I would like to increase the number of shops continuously.We plan to increase it further this year.
――What are you thinking about?
I would like to consider Ninomiya's location, and in the future, about 30 stores.In the future, there will be SIM -free models, and the variations used in combination will increase.
※店舗を増加する時期について、初出時に「2015年に向けて」としていましたが、「決定事項ではない」（U-NEXT）ため、「将来は」と変更いたしました（10/22 20:37）――Do you look as a base for support?
Mr. Ninomiya I think that such options must be made generous.At the store, we support user needs, such as usage and settings.Since the call center is also provided by customer support, you can check not only the web but also in real time by phone.
――I also sell the terminal set, but how is it?
Looking at Ninomiya as a whole, there are still many cases where only SIM cards are bought alone, but the number of people who buy as a set at the store is relatively increasing.In a timely manner, it was surprising that there were many people who bought the SIM -free version of iPhone 6 at the Apple Store in Omotesando, then come to our shop and buy a SIM card.It's far away when you walk a little (laughs).
―― We also handle HUAWEI and FREETEL terminals, but how about that?
Ninomiya's web customers, but there are a lot of relatively high literacy, so in that regard, "ASCEND G6" is very popular."ASCEND MATE7" (released in December) is also available.
It is often said that it is a cheap smartphone, but (ASCEND) is not a low specification.The specifications are almost the same as the model you buy with a normal carrier (MNO).
Huaweiの「Ascend G6」や、freetelの「priori」といった端末をセットで販売。割賦を組むことも可能だ-By the way, there is a story that a terminal called "STAR Q" was placed in the store ...
Mr. Ninomiya: It is a dual SIM device limited to stores.The reason why I put it was because I happened to have a unique route (laughs).After that, FREETEL's "FREETEL LTE XL" is also available only at stores.
ショップ限定の端末も販売する
