29
07
Link (β)
大百科用語リンクIn the world's smartphone market, the rise of Chinese manufacturers is remarkable. The top two sales in 2020 were Samsung and Apple, but after the third place, Huawei, Xiaomi, Bibo and Chinese manufacturers continued. It seems that such a Chinese smartphone is also difficult to bite into the Japanese market. The Chinese media's Network published an article entitled "Why Chinese brands have been wiped out in the Japanese smartphone market." The article first introduced that "Japanese people like brands." Apple's share in Japan was very high, and the number of smartphone shipments from April to September 2021 was 45 %. The Japanese manufacturer is also supported, and the second place is Sony and the third place is Sharp, and Apple is shocked that the Huawei and Xiaomi, which are widespread in the world market anyway, are not in the top. Why do Japanese people look at Chinese smartphones unlike the trends in the world market? The article pointed out that the smartphone system is different. In Japan, SIM lock is common, and many people use Chinese smartphones for SIM free. The article also reports that there are other reasons why Chinese smartphones are not popular in Japan, and that "there are people who still use garage in Japan" and "because the Japanese market is small." However, for any reason, as a Chinese, the fact that smartphone makers, which represent their homeland, are not so popular in Japan is "I can't cry or laugh." The Japanese smartphone market seems to be a rare composition in the world where Apple and Japanese manufacturers are strong. Although there are Chinese manufacturers who are doing well with SIM -free machines, it seems that it is not easy to take a share in Japan. (Editor in charge: Kenji Murayama) (Image photo provision: 123RF)