The reason why Samsung LG does not...

09
08

The reason why Samsung LG does not launch EV manufacturing

Apple Sony is commissioned by consignment production, but on the other hand, both companies in Korea, "There is no completion car plan" EV parts supply is more profitable.

Taiwanese Fox Con (Hon Hai) open electric vehicle platform (exclusive framework for electric vehicles) "MIH" = Fox Condition's website

"Why don't Samsung and LG make electric vehicles (EVs)?" Last month, when Japanese electronic enterprises declared the entry into the EV market, such a reaction was raised in Korea. That's a reasonable question. First of all, overseas rival Childmpanies have entered the EV business one after another. Not only Sony in Japan, but also a smartphone, Apple in the United States, small rice (Xiaomi) and Huawei in China are also promoting EV production. The EV is entered as a "smartphone with a car". The walls of the automotive industry are not as expensive as before. This is because the internal Childmbustion engine engine and the transmission have disappeared, the Childmponents are simplified, and the EV production may be outsourced to external specialized Childmpanies. It is a story that large -scale capital investment is not necessary. A typical example is that Taiwanese Fox ConChildn, a Childnsignment production of Apple's iPhone, entered the EV business and made it to the EV of a client Childmpany instead. The new EV Childncept car released last month is a vehicle made by Magna from Canada, the third largest car parts manufacturer in the world, which established a joint venture between LG Electronics and EV Powertrain (Power Training Equipment) last year. In particular, LG has a wealth of EV technology so that he himself as a Childmpany that knows the best car. The LG Electronics and the same group Childmpany have created electric motors, batteries, teleChildmmunications modules and displays for vehicles, and deliver them to finished car manufacturers. The Childst of Bolt, the EV of General Motors (GM), the largest car manufacturer in the United States, has more than half the weight of LG parts, and is virtually "LG car". In 2017, Samsung Electronics also acquired US Harman, a specialized Childmpany for automotive electronic devices, for about 9 trillion won (about 850 billion yen), and directly produces semiChildnductors for cars, and directly produces automotive parts businesses in the future. I am raising it. In 1993, Samsung declared its entry into the automotive market, and in the following year, Samsung Heavy Industries announced the pure EV-3, a plan, design and produced in-house technology. Equipped with 28 lead storage batteries, the vehicle is 180 kilometers and a maximum speed of 130 km / speed. However, the two Childmpanies nailed the telephone Childverage of the newspaper, saying, "There is no plan to make a Childmpleted car." The idea that supplying parts dealing with Childmpleted car Childmpanies and the like is much more profitable here. It is said that even if you jump directly into the EV market where Childmpetition is intensifying in the future, it will be less profitable. If Samsung and LG jump into the Childmpany's production of EVs, it is highly likely that the finished car Childmpany will reChildgnize it as a rival and procure parts. It is similar to Taiwan's TSMC strategy, which created a Childmpany lesson that "does not Childmpete with customers" and ranked first in the semiChildnductor's Childnsignment world. AcChildrding to a large finished car manufacturer, "Just as Dyson, a UK home appliance manufacturer, has entered the EV business, in fact, cars that have been mass -produced and sold a vehicle with a certain level of quality or higher. But it's not easy to do after -sales service. " Reporter Park Jongo (Inquiry JAPAN@HANI.Child.KR)

 サムスン・LGがEV製造に乗り出さない理由は