Tecno's latest smartphone "Camon 12...
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Tecno's latest smartphone "Camon 12 Pro", ranked 10th in the world market, is a high-cost camera phone: Yasuhiro Yamane's overseas mobile exploration
When it comes to the world's top smartphone market share, Samsung, Huawei, and Apple immediately come to mind. Anything less than Xiaomi, OPPO, Vivo, and names like Motorola and LG come to mind.
However, there is an unexpected manufacturer in the top 10 world market share. That is Tecno, which is popular in Africa and elsewhere. It is a brand developed by Transsion of China, and is a major product with a top share in Africa.
Tecno's 20,000 yen camera phone "Camon 12 Pro"For example, if you look at the mobile phone market in Nigeria, Tecno ranks first in smartphones and second in feature phones. (Q1 2019, Counterpoint). By the way, Itel, the No. 1 feature phone, is actually a Denon brand. Ininix, which appears in the 4th place in smartphones, is also a transmission. In other words, in the Nigerian smartphone market, Denon's products occupy the majority with a share of 57%.
Denon's success is due to thorough low prices and localization for Africa, as well as offering high quality not found in generic products. I often visit mobile phone wholesalers in China, and I often see vendors who buy hundreds of unknown cheap handsets and send them to Africa. Feature phones are sold for less than 1,000 yen, and smartphones are sold for around 3,000 yen, but the quality is not good.
Transon anticipates that the African market will eventually become a market like China, where not only price but also quality is important, and we will continue to develop products that are always conscious of quality, not just reducing costs. bottom. Before I knew it, Tecno had become a brand with a top share in African countries.
"Camon 12 Pro" is the top model among Tecno's products. It's hard to touch the actual machine, but it was on display at the Google booth at CES 2020. The price is 65,000 naira in Nigeria and about 20,000 yen in Japanese yen. Even at this price, it has a high-performance camera and a key that can activate the Google Assistant.
Google booth at CES 2020. A row of smartphones from various companies that are compatible with Google AssistantThis is the first smartphone from Tecno. I wanted to pick it up and try it out right away, but I was told that while it was okay to touch the screen of the exhibited product, it was forbidden to pick it up and operate it. Unfortunately, I wasn't able to test the camera function.
"Tecno Camon 12 Pro". The main specs of the Camon 12 Pro are a 6.35-inch display (720 x 1600 pixels), a MediaTek Helo P22 processor, 6GB of memory, and 64GB of storage. The storage is a little less, probably to keep the price down. The right side of the main unit has a power key and volume key, but the right side has a key to activate Google Assistant. And the key is red. In other words, it is designed to actively use the Google Assistant.A red key on the right side of the main unit. You can instantly activate Google AssistantThe back is a triple camera with 16 million pixels + 8 million pixels + 2 million pixels (for depth of field measurement). It is worth mentioning that the camera supports macro photography even though it is a model at this price, and you can take close-up shots at a distance of 2 cm. The in-camera also has a high pixel of 32 million pixels.
Equipped with a camera that can also take macro shotsOverall performance is acceptable considering the price, and launching standard apps is not stressful. It seems that there is enough quality to compete evenly with Huawei's "lite" model in the same price range. Although I was a little dissatisfied with the memory and display resolution, I felt that it was a product with high cost performance that would appeal to local consumers, considering the financial conditions of African consumers. Tecno is popular in Africa.
No problem using Google Assistant
