Smartphone power map that has chang...

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Smartphone power map that has changed drastically in "MWC Barcelona 2022", stagnation of anxious evolution

MWC Barcelona 2022 is the world's largest mobile phone fair event held in Barcelona, Spain for four days since February 28, 2022.Looking at this MWC and events held at the same time, the power map of the smartphone manufacturer to be exhibited has changed dramatically.What is worrisome is that the manufacturer's momentum is falling.

MWC Barcelona is the largest fair -mounted event in the mobile phone industry.Despite the strong influence of the new Coronavirus, it was canceled and postponed, but 2022 was held online and online in 2022.

In Japan, overseas travel and entry and expenditures were still strictly restricted compared to Europe and the United States, and I also interviewed them online.However, the events and exhibitions that can be seen online have decreased considerably compared to 2021, and I felt that the specific gravity was greatly shifted to real events.Due to the situation in Ukraine, the anxiety factor is increasing, but in 2023 I want the environment to return so that more people can participate locally.

「MWC Barcelona 2022」で激変したスマホ勢力図、気がかりな進化の停滞

In the online interview, the industry's change in MWC Barcelona has been seen.What I focused on was the trends related to smartphones, and specifically, I felt that the presence of smartphones had dropped considerably.

The symbol of the symbol is the announcement of Samsung Electronics (Samsung Electronics), which was held on February 28, 2022, local time, and the Chinese Technology Technology (Huawei Technologies).Because the announcement of the two companies was mainly computers, and the smartphone was not seen.

In fact, Samsung Electronics only announced only the "Galaxy Book 2" series of the laptop, and Huawei is still a laptop "Huawei Matebook X Pro" and the 2in1 style "Huawei Matebook E".Peripheral devices were placed as the main axis of the presentation.

The two companies have tended to announce their smartphone flagship models at private events in recent years, and did not necessarily announce new smartphone models at MWC Barcelona.However, a company with a smartphone as a mainstay to announce a personal computer at a mobile phone event is still shy.

サムスン電子が「MWC Barcelona」に合わせて実施したオンラインイベントで発表したのは、スマートフォンではなくノートパソコンの「Galaxy Book 2」シリーズだった(出所:サムスン電子)[画像のクリックで拡大表示]

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