Rakuten Mobile's strange trick "0 yen up to 1GB" or "canceling rush" can be connected

Rakuten Mobile announced the new rate plan "Rakuten Un-Limit VI" on January 29

Rakuten Mobile has a smartphone new rate plan "Rakuten Un-Limit VI". Announced. In addition to the characteristics of unlimited use in the Rakuten area for 2,980 yen per month, data communication up to 1GB per month is a phase -based rate plan.

existing Rakuten Mobile users will automatically move to a new plan from April 1, so there is no need to change the plan. The “one -year free campaign”, which is being implemented by Rakuten Mobile, will continue until the number of contractors reaches 3 million. At present, the number of members on Rakuten Mobile's own line is about 2.2 million lines, so the remaining is about 800,000.

Rakuten Mobile has newly entered the mobile phone business (MNO) with its own facilities as a "fourth carrier" for more people in "One Run". We started commercial services in April.

The original area deployment is a narrow area centered on urban areas, but it is unlimited in its own area and covers the suburban areas with au nets.

In addition, the monthly plan fee is 2,980 yen per month, but the initial 3 million people can use the plan for free for one year. The user was rapidly expanded. In September 2020, services in 5G areas were started very limited.

It will be a year soon after its full -fledged entry. Rakuten Un-Limit VI will be revised at the milestone.

Rakuten Un-Limit VI has added a preferential treatment to lower the cost of people with less monthly data, while keeping the unlimited use of our line area for 2,980 yen per month.

Specifically, the plan fee fluctuates to four steps depending on the data capacity used. The plan fee is 0 yen for up to 1GB a month, 1GB or more, 3GB of 3GB per month, 3GB or more, 3GB or more, 1,980 yen for 20GB, and 2,980 yen per month for unlimited use of 20GB or more.

Overview of "Rakuten Un-Limit VI"

However, the only usable is the area where Rakuten is building a base station in -house. Outside the area, the au net is roaming connection, but if you use 5GB or more a month, the speed will be limited to 1Mbps.

Overseas, you can use all -you -can -use data in 66 countries and regions without extra charge, but if you exceed 2GB a month, the speed will be significantly limited to 128 kbps.

Voice call charges are 20 yen per 30 seconds. When calling with the phone application "Rakuten Link", it can be transmitted by the mobile number, does not consume data capacity and does not charge a call fee.

"free if you do not use" is a new plan strength

Unlimited step -down fee plan looks like a flat plan. In order to keep the price cheaper, you need to use it while worrying about the data capacity you use every month, but it is a suitable content to cover various needs with one plan.

One year has passed since the start of full -scale service, and the initial contract users will end the free period of one year, and a monthly fee will be charged. Also, from March, the starting three carriers will start a 20GB / 2,980 yen price plan for "online limited".

At that time, "free up to 1GB" will be the strength of Rakuten Mobile. You can alleviate the cancellation rush with the psychology that "you can maintain it for free if you do not use it."

Furthermore, at the level of "20GB per month", which competes with a new plan for major carriers, the price is 1,980 yen per month, which is one step cheaper.

In addition, the fee for "free up to 1GB" is applicable only for one line per line if you have a multiple line.

Scheduled to support carrier emails this summer

Rakuten Un-Limit VI change is a change to the stages of phase system, but there are also new features announced. 。 It is "career mail".

Rakuten Mobile carrier emails will be offered around the summer of 2021. Career emails that prospered during the 3G era are used as a means of identification in some web services in the modern age of the 5G era. The provision of carrier emails is to respond to these services. Rakuten Mobile plans to provide mutual authentication between mobile carriers by this summer.

The three major carriers also have a new message service " + message", but the support for Rakuten Mobile is now undecided.

The online plan provided by the 3 major carriers from March is a focus on Rakuten Mobile of 2,980 yen per month, but there is no career mail. In addition, support is also performed only on websites and apps.

Real price reduction plans, expectations for the Rakuten economic zone

The leading three carriers are NTT DOCOMO "AHAMO", au "POVO", SoftBank "SoftBank ON LINE". As a result, a dedicated plan in the price range that competes with Rakuten Mobile will be introduced.

The online plan of the three leading companies is a support system that does not support store and telephone support, instead of providing a fulfilling area and high -speed network quality at low cost. In addition, carrier mail is not provided.

Rakuten, on the other hand, has the same price of plans at Rakuten Mobile stores, and support systems by store and telephone. In addition, by responding to carrier emails, we are preparing to compete with the three -carrier online plan.

Rakuten Mobile is expanding the area and the number of contractors is expanding, but this plan is a price reduction for Rakuten Mobile. If the increase in users is as expected as the originally expected, the transcription will be far away.

Mikitani explained, "Although the revenue per user is reduced, the cost of acquisition per user is expected to decrease." At first, he stated that the number of contractors, which was shown as the goal of becoming a profit, remains the same.

Rakuten has a large number of services, including online Mall Rakuten Ichiba, and has built a "Rakuten Economic Area" where you can use Rakuten points with common points. The aim is to use Rakuten Mobile as a starting point for using other Rakuten services to monetize throughout Rakuten.