Providing terminals to major mobile...
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Providing terminals to major mobile phones, can Oppo fill Huawei's "hole" and settle in Japan?
OPPO (Oppo, Guangdong European Mobile Communications), a major Chinese smartphone maker, has only been in the Japanese market for two and a half years. It has rapidly increased its presence in such ways, and has achieved great results such as providing smartphones to major mobile phone companies. Will it be possible to gain a high market share in Japan with this momentum?
Oppo established a Japanese subsidiary and made a full-scale entry into the Japanese market in early 2018. There was a big surprise in the entry of Oppo, which is one of the five fingers in the world market share. On the other hand, it is also true that the timing of entering the Japanese market was considered late, as SIM lock-free terminal manufacturers were being eliminated at this time.
About two and a half years later, Oppo has grown rapidly in the SIM lock-free terminal market and has risen to the top of the market. Not only that, in 2019, Rakuten Mobile, which just entered the mobile phone business, and in 2020, we will provide smartphones to KDDI and Softbank. It's making great strides.
Oppo Japan, Oppo's Japanese subsidiary, held a presentation on July 21, 2020. In addition to re-introducing the three models of smartphones "Reno3 A", "Reno3 5G" and "Find X2 Pro" that have already been announced, newly announced wireless earphones "Enco W51" and "Enco W11" and smart watch "OPPO Watch" , We are planning to expand the lineup to other than smartphones.
At the new product launch held by Oppo Japan on July 21, 2020, not only smartphones but also peripheral devices such as the wireless earphone "Enco W51" were announced (Source: Oppo Japan) [Click image to enlarge. ]In addition to the talent Rino Sashihara, who has appeared in the company's TV commercials, it has also been announced that a new TV commercial will feature comedian Noritake Kinashi. It seems that they are trying to put even more effort into promotions, taking advantage of their entry into a major mobile phone company.
At the previous presentation, not only the new product but also the development of a new TV commercial featuring Rino Sashihara and Noritake Kinashi was revealed (source: Oppo Japan) [Click image to enlarge]Currently Oppo's main battlefield is the SIM lock-free terminal market in Japan, where sales volume is lower than that of major mobile phone companies, but both low prices and quality are required. Not a few. Under such circumstances, why was the emerging Oppo able to show a large presence?
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