A culture that does not allow failure due to a global startup that is not born, or the root cause of "global startup" from Japan

* This article re -edits a part of Yoko Ishikura, Naama Rubenkk, Tomer Schusman's Talpiotto Israeli Elite Training Program (Nippon Keizai Shimbun Publishing).

■ Reasons why there are few entrepreneurs in Japan is "fear of failure"

In recent years, there has been a debate in Japan that promotion of startups is essential.The government has taken the government's various venture promotion policies, and the support has increased compared to before, but in Japan, the soil that will be born and raised has not yet been completed.

According to a survey of venture companies within five years of establishment by the Venture Enterprise Center in 2019, the most common factor in Japan was "my own fear of failure (starting a business).If you fail, it will be difficult to challenge, etc.) (32).9 %).Next, "school education (low evaluation to courageous behavior, lack of education that searches for issues, etc.)" (20).3 %), "The trend of the world (white eyes if failed, low levels are respected even if they succeed, etc.)" (14).3 %).

In the first place, the success rate of startups is said to be several percent.Finally, a grip startup succeeds and grows from many challenges.It doesn't work without an environment where you can challenge freely or without an environment that can be restarted even if you fail.

■ There is not enough "culture that tolerates failure"

The same is true for innovation in the company.If you do a business plan contest in a company, you will forget the low success rate, and you will be aware of successful cases.

As mentioned in Fast Retailing Chairman and President Masanori Yanai and President, "Ichigashi and 9th defeat" (Shinchosha), it is assumed that entrepreneurs will fail.The inventor and entrepreneur, Thomas Edison, who invented many groundbreaking things, such as light bulbs, is also known for failing numerous failures.When it failed, Edison said, "I know one thing that doesn't work."

I try something new, so I don't know if it works.It's no good.Learn from failures and do not make the same failure next time.

Startups in Israel have also pointed out the "culture that tolerates failures" as not in Japan in Israel, as in Israel.In Japan, both companies and society as a whole have a strong pressure to say, "If you start a business, you must succeed."It is essential to create an environment that can be restored even if it fails, eliminating these cultures and atmosphere.

■ Japan that hinders entrepreneurship while raising "venture promotion"

Although Japan has launched a number of measures to promote venture, it seems that the government is inhibiting entrepreneurship.For example, when a new business that disperses existing industry rules is born, it regulates and tries to stop existing businesses.

In the first place, a novel idea that is not bound by the existing framework is one of the good startups.Nevertheless, when new business models and services are born, they regulate them early and get stiff.And as a result, the buds are crushed.

If you want innovation, it is impossible for the government to draw a "correct answer."The idea of creative ideas that exist existing companies and governments cannot draw is the best fruit created by the startup.The creativity is lost as soon as you try to get a straightforward imaging and guide you for a startup.

■ How to promote the free activities of companies

In the postwar period of Japan, the government was trying to promote industrial promotion through policies, considering the industrial structure.However, the times are completely different between the era when the industrial industry was in the manufacturing industry, and now that digital is leading the global economy.Trying to do the same as post -war industrial policy will not work.

Meanwhile, what was impressive in Israel was that the Innovation Agency, which promoted the startup, was not trying to lead the private sector to develop the environment.It is in contrast to Japanese industrial policy, making it quite free for startups.It seems that the basic way is that it is naturally eliminated from many startups and that good things remain.

Initially, it was a startup promotion policy that boosted ventures by government investment, but since the 2000s, it has been encouraged to switch to industry -academia -led and provide funds and know -how by private companies such as incubators, accelerators, and VCs.The government has changed roles and supports only the needs, depending on the situation, such as funding for high -risk businesses and know -how.

■ Japanese startup promotion is "now is a crucial spot"

When Mr. Terada, who runs a startup in Israel, went to the Innovation Agency of the government agency a few years ago to consult with the grant, the person in charge who came out will start and business for more than 10 years.He said he had experienced it.It is ideal that a person with an entrepreneur with a common experience and language is promoting startups by the government.

Germany "Industry 4.In response to the fourth industrial revolution advocated by the World Economic Forum, the world is promoting policies in the world to promote innovation and startups.In response to these movements, the Japanese business world is also "Society 5.With "0", we are aiming for an economic change centered on innovation.

Especially now, large companies have considered innovation as urgent issues.For this reason, we have regular meetings for startups and the purpose of promoting cooperation of large companies.It is unique that participants on large companies are limited to executive officers with decision -making rights.

In addition, to solve the problem of "collecting information but does not lead to results", such as sending research teams centered on digital health startups, which are highly needed in Japan, which are aging in Japan.It seems that specific movements are starting to begin.The direction you aim for is correct, so how far you can achieve results are now a crucial spot.

■ Israel society welcomes "Namikaze"

With the development of technology and changes in economic structures, the ability and experience to consider and judge will be required in the future.However, even if you acquire such power, if there is no place to practice, the treasure will be rotten and the power will decline.In order to further extend the power you have worn and take advantage of the potential of the person, you need an environment where you can work on various issues.In particular, the ability to find issues and quickly find solutions can only be extended by practice.

The characteristics of the Israeli society include "not accepting if you are not satisfied," and "culture that thoroughly discusses", but this is a daily life that you can find and solve small issues.It can be said that it indicates that it is piled up.The process of solving the task is ripples and friction, but unlike Japan, it seems that such "Namikaze" is not considered to be abominable, but rather welcomed.

■ Israel x why don't you do a "intensive program" in Japan?

Given this, it seems that the background of the startups that I realized in Israel had a lot of opportunities to practice solving issues.Looking back on my experience so far, I feel that there is still not enough opportunities for such practice in Japanese society.While doing this, the world is changing steadily.As soon as possible, we should start efforts to increase these practical opportunities.

So what should we do?Information is becoming available everywhere, so it is the best shortcut to learning the energy and attitudes of the energy and issues of them by directly contacting and collaborating with Israel people.I came to think.

My suggestion from here is to proceed with multiple programs in Israel and Japan at the same time.

A few companies are recruited from a specific industry, and about 10 members are sent to Israel for several months.And what about intensive programs that aim to search for technologies, startups, human resources, etc. to solve the issues of each company, negotiate and link to some partnerships and collaboration?In the same industry, competition between teams will occur, resulting in good tension and improving output quality.

On the other hand, in the programs conducted in Japan, a wide range of companies recruit companies to gather participants, and to improve their skills by conducting and implementing and executing solutions from discovery in debates and small groups.Among them, you may choose members who participate in the intensive program in Israel.

■ It is necessary to "be proud of ideas and go through"

In order to make 2020 a new change to Japan, "companies" and "human resources" are key.Learning from the Israeli society, which has been explained so far, should be a great hint in changing these two.

First of all, it would be a shortcut to corporate transformation to stay in Israel for a certain period of time, search for startups, and link to actual affiliated projects.

Considering the country level, the interaction between high school students may be good.In the world, high school students are often active in projects that move the world, such as American gun control and European climate change measures.If Israel and Japanese high school students have the opportunity to interact, it will be a great stimulus.

What we need is to be proud of our ideas, make full use of the tools we have learned, experiment one after another, and go through one.

Not only is Israel like a critic, but he also acts as a member of the joint team and acts tomorrow.

----------石倉 洋子（いしくら・ようこ）一橋大学名誉教授バージニア大学大学院経営学修士（MBA）、ハーバード大学大学院経営学博士（DBA）修了。1985年からマッキンゼー・アンド・カンパニーでコンサルティングに従事した後、1992年青山学院大学国際政治経済学部教授、2000年一橋大学大学院国際企業戦略研究科教授、11年慶應義塾大学大学院メディアデザイン研究科教授。資生堂、積水化学社外取締役、世界経済フォーラムのNetwork of Expertsのメンバー。「グローバル・アジェンダ・ゼミナール」「SINCA-Sharing Innovative & Creative Action」など、世界の課題を英語で議論する「場」の実験を継続中。専門は、経営戦略、競争力、グローバル人材。----------

---------- Naama Rubenik Consultant Born in Israel in 1992.After graduating from high school, he worked in a department called "8200 Unit", a top information collection division of the Israeli Defense Force for three years.The Defense Force is selected as an instructor of the information collection course.After retirement, he conducted an economy and East Asian research at Tel Aviv University and graduated in 2016.While at school, he worked as a marketer and a strategic associate in the GTM strategy department of a consulting company.He worked for the Japanese Embassy of Israel for 2016 to 2018, and studied at the Graduate School of Economics, Kyoto University with a scholarship of the Ministry of Education, Culture, Sports, Science and Technology.He returned to Israel since 19 and plays an active part as a free consultant.---------------

---------- Tomer Schus Mantal Piot Piot Program Former Chief Instructor and Deputy Commander Tel Aviv University Master of Physics.He won the 2012 Talpiott Program Award.After working as a senior and project manager for the Israeli Defense Force Senior Researcher and Manager, he has undergone a program as a Talpiot Program Chief Instructor and Deputy Commander.Currently establishing a healthcare analysis related startup company.---------------

(Professor Emeritus Hitotsubashi University, Yoko Ishikura, Consultant Naama Rubenk, Tarpiott Program Former Chief Instructor and Deputy Commander Tomer Schusman)