Huawei calls itself the "third pole...
06
11
Huawei calls itself the "third pole" after Apple and Google, aiming to spread its own app store
Management Strategy
2020/06/02 20:30
"The app store AppGallery will be the third choice after Google Play and the AppStore." At the launch of new products such as the smartphone "HUAWEI P40 Pro 5G" held by Huawei Japan on June 2, AppGallery appealed that it will play a central role in future Huawei mobile services (HMS). . Huawei announced its AppGallery vision on March 2, 2020. The Android smartphone "HUAWEI P40" series, which was announced in advance of Japan on the 26th of the same month, is equipped with an OS called EMUI based on Android, but it does not support Gmail, Google MAP, and Google Drive provided by Google. rice field. Also, the app could not be downloaded from Google Play. At that time, Huawei appealed to AppGallary, a “third option”, but the only apps that were familiar to domestic users were Mercari, U-NEXT, and TikTok. However, this time, it became clear that the number of familiar apps has increased in just two months. There are 18 categories, for example, LINE for social, Rakuten, Amazon, Bic Camera for shopping, Microsoft Office for tools, Navitime, Booking.com, Trivago for travel, Cookpad, Yamato, ZARA for lifestyle, etc. There was a rapid increase in apps that many users knew. Huawei's AppGallery operates in more than 170 countries, with more than 400 million monthly active users and more than 1.4 million registered app developers. Also, what was interesting in the demo that was shown at the conference was the function "HUAWEI Quick App". You don't need idle time to install the AppGallery app, just tap the app and you can use it immediately. It is ideal for usage such as "Since installation is unnecessary, you can easily play games even in a little free time". In addition, since the built-in memory is not consumed for installation, the number of applications is not limited by the hardware specifications. At the press conference, we also introduced comments from AppGallery app developers. Hiroyuki Maeda, director of U-NEXT's marketing department, said, "Huawei has a specialized technical team in Japan, and we can receive direct support, so the development of the app went smoothly." He explained the advantage of being able to reach out to Huawei terminal users, who are increasing in Japan. Daisuke Iya, general manager of the mobile business department of ibis, which also develops the drawing application ibis Paint, said, "We hope to acquire Chinese users by partnering with Huawei, which is strong in the Chinese market." I look forward to it as a stepping stone. Huawei, which is affected by the trade friction between the United States and China, at this recital reiterates the spread of its own ecosystem by AppGallery instead of relying on other companies' platforms for terminals with abundant cutting-edge technology. It's a shape. It can be said that it has taken the first step to aim for the third position of the smartphone platformer. (BCN, Keishi Hosoda)
