OPPO's folding phone Find N challenges Samsung with "ultra-cheap, affordable and easy to use" (Dr. Yamagan)

OPPO released the company's first folding smartphone, the Find N. The Find N is a shape that opens the fuselage horizontally, and the designed product has been manufactured by Samsung, Huawei and Shaomi. In addition, among the emerging manufacturers, Royole has also launched products, and OPPO will be the fifth one to join.

The products of various companies have unique advantages and disadvantages of folding. Find N uses the advantages of "folding and expanding" to improve the disadvantages and make them easy to use.

What is surprising is its ontological price. RAM 8 GB+ stores 256 GB models at 7699 yuan in China, with about 138,000 yen.

The "Mi MIX Fold" released by Xia Ogilvy in March cut 9999 yuan (170000, 9000 yuan), which greatly reduced the price of folding smartphones and sparked a heated debate. The price of Samsung's Galaxy Z Fold 35G in China is 10, 4999 yuan (about 268, 000 yen), so the price of tsarist Russia and the United States is "cheap." But the price of Find N is cheaper, about half of that of Galaxy Z Fold 35G.

The Find N display provides 5.49in when turned off with an aspect ratio of 18:9. Although the picture size is a little smaller, it can be easily held with such a hand, and its aspect ratio is the same as that of an ordinary smartphone, so it is the same as a smartphone with a poor sense of use.

The Samsung Galaxy Z Fold 35G in the same style has a 6.2inch outer screen with a ratio of 25:9. Huawei's "Mate X2" is 6.45in, with a 21:9 ratio, so it is both longer and wider than Find N. When these two models are turned off, they sometimes feel "a little wider horizontally", but if they are Find N, the off state can be used with the feel of a normal smartphone.

On the other hand, when the Find N is turned on, it displays a 7.1in display, but it is longer than the vertical and horizontal, giving the impression that it holds a tablet style almost horizontally. In this way, when watching a video, etc., as long as you open the screen, you can fully use the full picture. The Galaxy Z Fold 35G is wide longitudinally when the body is opened, and in order to achieve a full display at 4:3, the body must be rotated 90 degrees. In this sense, Find N can be said to be a real product that "turn off the smartphone and turn on the tablet".

Let's take a look back at the history of folding smartphones. Folding smartphones have been officially launched since 2019. In horizontal folding, Samsung, which folds the display to the inside, and Huawei and Royole, which fold to the outside, compete for two folding shapes.

But the subsequent addition of Shaomi's Mi MIX Fold folded inward, and Huawei changed from Mate X2 in 2021 to the same way. As a result, at present, the only way to fold outward is Royole, and the seller also stays in China.

The outward folding mode has the advantage that only one monitor can cover the open and closed states, but on the other hand, because the folder display with lower intensity than the general display is configured on the outside of the folding, so the possibility of damage and damage is higher. There is a good reason why the mainstream of horizontal folding display has become internal folding.

So let's get back to the subject. OPPO is only a latecomer and often studies companies' folding smartphones. Of course, it uses an inward folding way that can prevent damage, eliminating the "stripes" of the hinges seen on the Samsung display, and the appearance is also very beautiful.

Although the "stripe" seen in the Galaxy Z series is inconspicuous in use, it is a negative point of hesitation for those who want to buy a folding smartphone in the future. Folding smartphones are sometimes expensive, and there should be a lot of people demanding higher completion.

By the way, Huawei's Mate X2 uses the same "stripless" display as the Find N. But the size of the fuselage is slightly larger, and the display seems to be slightly harder to turn on and off than the Find N. In addition, due to the price as high as 17999 yuan (about 320000 yen), there is no progress in global development, so it has not become a competitor to Galaxy Z Fold 35G. Galaxy Z Fold 35G also has a high degree of completion and currently leads the folding smartphone market.

Find N, which makes its debut in this "top Samsung" situation, will also become a big competitor to Galaxy Z Fold 35G at the same price as other company's flagship models, in addition to its easy to use and good sense of size.

In fact, if there are both on the storefront, the person who gets it can choose Find N as long as the price and the "stripless display".

OPPO uses the Find X series as its flagship model for global expansion, while the main mode is the Reno series. Although the Find X series has improved camera performance, the recognition of OPPO as a flagship model is still very low.

But precisely because Samsung has launched more finished products, and more and more people are interested in folding smartphones, the price and performance of Find N can improve the brand power and recognition of OPPO, which will actually have the effect of increasing the number of folded smartphone buyers. Of course, the investment of Find N in Japan is not "expectation", but "necessity".

As a recent trend of Chinese manufacturers, Xia Ogilvy has launched the COSPA model in the Japanese market, which has become a hot topic. OPPO has become a well-known manufacturer in Japan because of its advertising use and excellent balance of performance and design. However, the sense of presence of Xia Ogilvy, which is gorgeously invested in new products, will also be further improved in Japan. Shaomi overtook Apple to become the second-largest market share in the world in the second quarter of 2021. I don't know where this momentum will stop.

OPPO is a high-tech manufacturer with high-tech capabilities, such as the new chip "MariSilicon X" released the day before, and the unique high-speed charging technology "VOOC" that has been installed on many models. There, the investment of Find N, which can be called "flying props", can openly demonstrate its technical ability. If you insist, it should also be able to fully counter the price-oriented tsarist Russia and the United States.

Samsung, which has the world's largest market share in smartphones, has launched two folding shapes of the Galaxy Z series (Fold,Flip) in an attempt to make folding smartphones the next generation of leading models. Find X will not only be able to "overthrow Samsung" in response to its giant's actions, but will also have a significant impact on the price of the manufacturers that are about to join. As a result, the popularity of folding smartphones may expand all of a sudden.

Find N also improves UI, for example, by increasing the use of multiple applications, rather than just cheap folding.

Anyway, I want to look forward to the day when Find N goes on sale in Japan.