Balmuda released "Smartphone for those who want to reduce smartphone time" HOT TOPICS

The device to shorten the time to use a smartphone is a unique app called "BALMUDA App".Home screen, schedule management, memo, clock, calculator, and camera are installed.In the initial state, the icons of these apps are lined up on the original home screen, and the background color of the home screen can be customized.It will be added to another app in the future.

All of them are basic apps often used in smartphones, but they are easy to use.For example, the schedule management app "scheduler" is a pinch operation, and can expand the display range from the day's schedule to the annual schedule.If you roughly grasp the schedule for one month, you can use a pinch operation to make intuitive use, such as checking the week or one day's schedule immediately, reducing the time spent on smartphone operations.The weather and temperature are displayed, and it is possible to link with external schedulers such as Google Calendar, and there is no need to open other apps.The memo app "memo" can also be expanded and contracted with a pinch operation, making it easier to find the desired memo.

The reason for being particular about the basic app is that President Terao says, "The comfort of everyday use is important. If there is a good app, the same device will be completely different. The basic apps used every day are important parts of smartphone experience.He reduced his time to think and go to another app, and quickly answered what he wanted to do so that he could do what he wanted to do as soon as possible. "The main app is now the mainstream of the basic apps that use the standard app attached to the OS, such as Google for Android -equipped smartphones.By developing it independently, we want to appeal to the usability that is different from other smartphones.

The main specifications are the processor's Snapdragon 765 in the United States, 6GB for the main memory, 128GB for storage, 2500mAh, IPX4 (living waterproofing), OS, Android 11, and a middle high -class smartphone.SoftBank handles 143,280 yen in major carriers, and is 71,640 yen for "new support".The SIM lock -free version is 104,800 yen, and in any case it is a very expensive product considering the specifications.

The reason for the high price was that we were particular about designs that set them apart from other smartphones and their own apps.Production and parts procurement are outsourced to Kyocera, but it is said that the development of unique parts such as displays using curves and the development of unique apps is considerable.

Nevertheless, "by reducing the time to use a smartphone, you will be able to do it separately. The time is possible, and as" Balmuda of the experience ", I want to connect with you through the smartphone at that point (President Terao.") I don't intend to change the policy.He wants to focus on developing apps and provide unprecedented apps.

The target is not limited to the Balmuda fan base."People who think that smartphones are an auxiliary tool for living better. I think that my life is more important than smartphones. I have a little doubt about the current situation, and our current situation.I want to appeal to those who listen to the proposal (President Terao).

Balmuda Daphon is the first product of Barumuda Technologies, a new brand for IT equipment and services.The product is expected to sell 3 billion yen in the mobile phone business this year in the mobile phone business.Regarding the new brand, President Terao said, "Balmuda of home appliances is a pop -song -like thing. Balmuda Technologies is a world for IT industry heroes to be a rock music.Unlike, the fundamental is the same "Balmuda of the experience," and will create new experience value. "It is said that the next device has begun to develop the next device, whether it is a smartphone or a tablet.

In the smartphone and tablet market, the oligopoly is progressing by major manufacturers, including Apple, and other major manufacturers.It is noted how much Balmuda can show its presence on its own route.

(Photo / Hideo Yuasa)

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