ASCII.jp Facebook Messenger's simpl...
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ASCII.jp Facebook Messenger's simple questions and IMESAGE
At Facebook event.Appeal that the number of messenger users is 1.2 billion
I moved to the United States in 2011.As a result, the standard of mobile apps and communications mainly in Japan has stopped at that stage.
The specific problem is that you don't use LINE at all.
Of course, I know that many friends are connected by LINE in Japan.However, since friends of the same generation came to the United States before starting to use LINE, there is no name in their friendlists or the list of users who keep an active talk.
Finding LINE users in the United States is extremely difficult.The couple of Android users living in the same apartment seem to use LINE because they want to divide communication between a couple and other friends.
Where Apple's iMessage is sloppy
They are Android users, but if they buy an iPhone, they say, "I think I'm using iMessage."IMESAGE is a simple character exchange called SMS, TEXT in the United States.
Apple has expanded it, and has departed as a mechanism to exchange photos and videos while adding powerful encryption, using data communication instead of one.
The reason why iMessage is sly is that it can be used in the same standard app and interface as the SMS that is still used in the United States.It is sent as SMS to people other than the iPhone, and if the iPhone is the opponent, iMessage.There is no difference in the exchange of messages except for the color of the balloon when sending.
There, we set up a stamp (sticker in iMessage in iMessage), the functions of the app, and information that became popular from LINE, and made it into a platform that developers can use.
For example, WHOLE FOODS MARKET's iPhone app, which was acquired by Amazon the other day, also contains stickers and can be used for communication.If your opponent doesn't have a Whole Foods app, you can encourage download from the link under the sticker.
If you can include an attractive sticker in the app, you will be able to market apps in iMessage communication, and I feel this is an idea.I think it's "IMESSAGE is a bad" (good).
Facebook messenger is a 1.2 billion platform
By the way, as mentioned above, LINE is the main messaging app.In English -speaking countries, WhatsApp and Facebook messenger are used as major messaging apps.
The Chinese are weChat in the United States.Moreover, most people are chatting while talking to their smartphones.When I talked to an international student from China living in the same apartment, it was troublesome to enter Chinese with a keyboard, so it seems that the voice is sent as it is.
Of course, the current smartphone should also have a Chinese voice recognition function, but since the accuracy was not good, it seems that the communication of being sent directly by voice has taken root, so the style of talking to the chat screen has become established.I was talking about it.
By the way, Facebook Messenger, the mainstream of the US messaging app, has launched a Messenger Platform since last year, as it has been reported at the F8's F8, reported in the Facebook developer meeting reported in this series.
Messenger Platform can create a mechanism for developers to provide information on chat screens, provide services, or develop online shopping, centered on bots.
The platform of the messaging app can be said to be a catch -up while looking at WeChat and LINE.In addition, Apple also has new features such as iMessage apps and business issuance, and one trend is that various apps and services shift to interactive interfaces.
Facebook has exceeded 1.2 billion in Messenger.
Recently, I often see users who use Instagram mainly because of Facebook fatigue, "Instagram is better than Facebook," but in fact, Instagram is a Facebook app and has not escaped from Facebook platform.
The same is true for messengers.I don't do Facebook or Instagram, but I use messenger or I don't see much Facebook news feeds, but messenger is communicating every day, but as a result, I'm on the Facebook platform.is.
That's why Facebook wanted to buy Snapchat anyway.Snapchat users who do not use Facebook or Instagram want to create a state in the Facebook platform.
