Enjoy minor sports with "CHEERDING"...
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Enjoy minor sports with "CHEERDING" OOKAMI and Dai -ichi Life Creation Vol.1
This article is reprinted from an article published on the site "MUGENLABO MAGAZINE" operated by KDDI
In the section of the task and chance, we will deliver a collaborative company and a startup case study.
OOKAMI and Dai -ichi Life Insurance, which operate the sports entertainment business "Player!", Announced a joint project of the "CheerDing" project to support young athletes and minor sports.
Mobile App Player! Is a sports SNS that allows you to share the excitement of other users and raw in real time, along with the progress and results of professional sports games.Since its release in 2015, it has exceeded 4 million per month in January last year, and has grown into a platform where information on sporting events exceeding about 20,000 games per year is transmitted.
In the first half, we talked to Kisako Sudo, the brand community communication team of the OOKAMI Business Development Headquarters, about the significance of supporting sports from a digital perspective and how led to Dai -ichi Life and Co -creation this time.
Create an ecosystem with a donation function
This is a project that supports the spread of young athletes and minor sports.We aim to expand the value of sports as entertainment by focusing on minor sports, which have few opportunities to see.
Minor sports had little exposure to the media, etc., and it was difficult to find friends with the same interests.This project has set up minor sports frames in existing Player! In order to create such an opportunity to get to know it, and provide users to know the digital.
In addition, OOKAMI has already gained experience in planning a team through sports, such as Urawa Reds, Kashima Antlers, and other donations and gifts, such as Urawa Reds, Kashima Antlers, and gifting.increase.In this project, as a design of the ecosystem to support this activity continuously, it also introduced a support system with a donation function, creating an environment where fans could easily enhance engagement.
Give a minor sport light
It is not unusual for a sport that is considered a minor sport in a country, but a major sport in one country.Also, depending on how you define minor sports, there are cases where the media has little exposure, there are many competition population or really enthusiastic fans.
From that perspective, the "Lacrosse" and "American football" that the two companies have featured this time are a characteristic competition.Lacrosse is a popular sport in Canada, and American football is one of the four major sports in the United States, but in Japan it has the impression that some fans have stayed in some fans.
In this project, university sports teams such as Hosei University American football club and Aoyama Gakuin University Women's Lacrosse Club are eligible for university sports teams.
When CheerDing was released, many competition teams were in contact with the project as intended, and five teams are now registered as CheerDing's target support team.
In the second half, we will send you an episode of Dai -ichi Life, which worked on co -creation with OOKAMI.
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