ASCII Startup Real estate industry What are the ideas and how to do the startup support facility?

　Toyota Group's Towa Real Estate is an online event "Connected 45 ° (Connected For Five)#1" commemorating the first anniversary of the opening of the incubation facility "AXLE (Axle) Ochanomizu" for 5 days from June 7 to 11.It was held.AXLE, which opened on May 7, 2020 in Kanda Ogawa -cho, Chiyoda -ku, Tokyo, was operated as a place to create a project for creating a new industry, and the commemorative event accelerated "encounters" and "exchange".Delivered every day from the place.

　On June 7, the first day, a panel discussion was held entitled "How the Future Incubation Facilities will be considered by the real estate industry."While real estate companies operate share offices and co -working spaces to lead startup support and open innovation, we discussed concept creation, efforts to enliven facilities, and how to find future facilities.

　Shibuya Scrambled Square SHIBUYA QWS (Shibuya QWS) Executive Director Yukio Nomura, Fukuoka Land FUKUOKA Growth Next (FGN) Secretary -General Yuichiro Uchida, Mitsubishi Estate XTECH (Clostec) Management Mitsuru Hallage.Husband, Towa Real Estate AXLE Ochanomizu Management, Yasusa Hirasawa.Incubation designer Shizuko Shizuko served as a moderator, and the panel discussion progressed from the explanation of what each facility aimed.Introducing the event.

Focus on startups during the seed period

SHIBUYA QWS Executive Director Yukio Nomura

　Nomura joined Tokyu Corporation in 2001.Since 2014, he has been in charge of Shibuya Scramble Square (Shibuya, Shibuya -ku, Tokyo) at the Shibuya Development Division of the Urban Development Business Division.He was seconded to Shibuya Scramble Square in 2018, as a project manager, and was involved in the opening and operation of SHIBUYA QWS.The facility of about 2600 square meters on the 15th floor of Shibuya Scramble Square East Building supports post -seeds and early stage startups, "Zeroichi", which launches a new business from nothing.He also focuses on the cultivation of social demonstration "POC (Proof of Concept: Concept Demonstration)" and as a special urban revitalization zone.

　The facility is "Scramble Society", aiming to create a diversity (diversity) community like a city in Shibuya.The name of the QWS is from the acronym "Question with Sensibility", and aims to create new values by creating an original program based on "Questions".Opened in November 2019, the project was 76 in the first year, and 37 projects are currently active.The event is 437 times for the first year.

Mr. Nomura (hereinafter abbreviated as a title): If you apply for the "QWS Challenge" program that opens once every three months by QWS, you will provide a facility free of charge for 3 months.From junior and senior high school students and university students to retired people, there are around 40 applications, and around 10 are adopted.Now, the 7th generation has begun to work.There are many social anton pruners that improve society, and a wide range of people, including art and science, are coming.In the QWS Challenge, Zeroichi had no money, and it was difficult to pay the membership fee and facility fee, so he created the first opportunity for free.When the projects are connected, it occurs in an amoeber, and a new project is born more and more.

Cooperation with other co -working facilities in Fukuoka city

FUKUOKA Growth NEXT Secretary General Yuichiro Uchida

　Mr. Uchida from Fukuoka has been engaged in the operation and redevelopment project of office and commercial tenants in the local developer, Fukuoka Land, and has planned and forms a team by planning and drafting FUKUOKA Growth Next (FGN) from 2017.。He has been an incubation manager and has been providing accompaniment -type support that connects a startup with a local company in Fukuoka and Kyushu since May 2009.

　Fukuoka Land is operated in the city, 35 offices, a shopping mall, Canal City Hakata, and a hotel.The founding support project is to nurture customers in office buildings in the future.FGN (Daimyo, Chuo -ku, Fukuoka City) is a 92 -year -old closed school (formerly Daimyo Elementary School).The glow spic is open at least once a month.Sponsor companies have refused donation -type sponsorship and requested collaboration with the new business department and the Corporate Planning Department.Generations, media, banks, etc. participate.

Mr. Uchida (hereafter, title abbreviation): FGN is at the end of 35 co -working facilities in Fukuoka city, and it is a facility called "Come out of the apartment."He is working with the government and is in a neutral standing position and cooperates with the city co -working facility.The FGN first caught (from the government) to make the Corona infection prevention of measures informed, and made a booklet for coworking facilities in the city.If the event is not possible with FGN, shake it to another facility.In addition, Fukuoka City will perform demonstration experiments in public open space, such as sidewalks.The administrative staff tends to be "such a troublesome thing ...", but the city section is accompanied by a quota.

Startups and megabanks, BOJs, and Financial Services Agency meet in Otemachi

XTECH Operation Department Mikio Sakai, such as Finolab and Inspired.lab

　Sakai joined Mitsubishi Estate in 2002 and was seconded to the Rockefeller Group in the New York in 2007 after the Marunouchi redevelopment and real estate investment operations.He returned to Japan in 2012 and planned "Finolab" and "Inspired.Lab" in the Otemachi Building (Otemachi, Chiyoda -ku, Tokyo) as a building sales department planning team, and at the University of Tokyo.In charge of "FoundX Project".Mitsubishi Estate has four startup bases, with "EGG JAPAN" in "Shin -Marunouchi Building" in Marunouchi in 2007, and "Global Business Hub TOKYO" in Otemachi Financial City Grand Cube in Otemachi in 2015., The XTECH operation department to which Mr. Sakai belongs is in the jurisdiction.

　The "Otemachi Building" was completed in 1958 and was the oldest in Mitsubishi Estate, but has a large -scale renovation aiming for a 100 -year building, and set up a "LAB zone" on the eastern side of the building to create a "innovation" building.JA (Agricultural Cooperative )'s "AGVENTURE LAB" and "SAP LEONARDO EXPERIENCE CENTER TOKYO" of SAP Japan, a major integrated business software, will be gathered.It is the core in the Lab zone, but it is Finolab and Inspired.lab.Finolab was opened in 2016 when "What?"In 2019, he set up an Inspired.lab by gathering AI (artificial intelligence) and deep tech startups and new business departments for large companies.

Sakai (hereafter, title abbreviation): As a result, I was involved in startups and academia for a long time, and 10 years ago.In Otemachi and Marunouchi, Mega Bank set up a base, and at the time of launching Finolab, the startup was Otemachi?By creating Finolab, the startup technology will inevitably create a place and community, and meet megabanks, the Bank of Japan, and the Financial Services Agency.From there, technology and products are born and everyone is happy, and new industries are born fast.

There is power in the land of Ochanomizu and Awaji Town, which is near the university

AXLE Ochanomizu Hirasawa Yasusa Hirasawa

　Hirasawa went to Towa Real Estate in 2009 after going through a general contractor and a major design office.He has experienced on -site technical support, large -scale development management, and planning and operation of real estate purchase.He is in charge of planning and development of the incubation facility "Nago no Campus" utilizing the abandoned school, and the AXLE Ochanomizu (Kanda Ogawa -cho, Chiyoda -ku, Tokyo).Struggle to form the community between companies and venture companies.

　Towa Real Estate is one of the 17 Toyota Group companies, and AXLE Ochanomizu is the first building owned in Tokyo.In 1966, it was developed as a student hall at Chuo University, and then opened a facility that became the Ochanomizu dormitory of Toyota's Ochanomizu in 19 and renovated and opened in May 2008.The concept of AXLE is "Connected Industries Space".The concept was named "Axle" because the concept was turned around with the axle of the car.Focusing on exchanges such as autumn athletic meet and sake festival, he strengthened its facility operation with SPIRETE, a startup studio, which operates the growth acceleration program in May.

Mr. Hirasawa (hereafter, the title omitted): AXLE is studying while looking at your facilities sideways.One year later, I feel that the land is tremendous.In Shibuya, it is great for seniors to teach juniors, which is the culture of Shibuya, and Fukuoka is very organized, and it is hard to imagine that it will be a one -booklet with other co -working.I think incubation is not a differentiation, but how to grow together and how to grow together.

Developer makes a startup landmark

Mr. Shinto (hereafter, the title abbreviation): The reason that Fintech has penetrated this quickly is that the contribution of Finolab made in Marunouchi has greatly contributed.

Sakai: There is a little retrofit, resulting in "sticking" (laughs).Although there was a temperature difference between the agricultural central safe and the large companies, there was "I want to do something with a startup."Perhaps you just removed the accumulated magma and released it.

Uchida: There was a co -working facility for a long time, but the color was not out.When Finolab (in the Otemachi Building) in Mitsubishi Estate (in the Otemachi Building), it becomes a landmark (destination).Developers have to do that.The megabank is quite in the middle, and the power when I put it out is amazing.From the startup, I can't meet a megabank and I can't hear the story, but if I have such a facility, I can meet there.I think it's very good.

Nomura: The role (in the region) has a different role, there is a characteristic of Shibuya, Marunouchi, and Nihonbashi, and I don't think there is any competition.In the QWS project, if you are involved in FinTech and financial systems, we will introduce the programs of Mitsubishi Estate and Mitsubishi Bank, if it is health care, Mitsui Fudosan or Nihonbashi is the Akihabara of DMM.Make AKIBA for manufacturing.While each of them helps each other organically, the projects and startups are the most flowery where they can grow and grow.Japan will sink if you leave it as it is.

Sakai: Before this event, there was a meeting at ZOOM and used AXLE to respond to the staff.Ochanomizu and Awaji -cho also have power.The university is near, so the taste comes out more and more.

Hirasawa: Thank you.AXLE has a lot of things that have been pounded.The "Awabar FUKUOKA" (foam specialty standing bar) at the former Daimyo Elementary School where FGN is located decided to make a bar (even at AXLE).There is a bar at the entrance of the second floor and it is popular.

Vertical to the "Station F" of France, which has been redeveloped on the train warehouse site

Mr. Sakai said frankly that "Finolab contributed to FinTech's establishment," he said frankly, and his smiles spread to the panelist.

Shinto: How will the office and workspace be in the future?Boston, Singapore and London are looking for incubation facilities throughout the area.

Uchida: France "STATION F" (the world's largest incubation facility that opened in Paris in June 2017) is located on the train warehouse site, and new businesses of national brands such as Louis Vuitton, Amazon, and Microsoft.There is a part and a startup.There are also events and restaurants that everyone can use, and the right office is the correct answer for stating F (a building).

　Recently, the vacancy rate in the office has recently increased, and young companies have relocated their offices to commercial facilities.Isn't it useless to make a square building similar to before?The building that is trying to make in Tenjin (Hakata) will also share the common area and have a kitchen or bar in AXLE.The tenants on the 5th and 7th floors are fused in open innovation, and people on the 9th and 10th floors "get married".I think the form of the new facility will be "the vertical version of station".

Nomura: I think so.I also traveled to Europe in 2015, and in Berlin, Germany, Audi and Porsche had a design team without a parcel on the same floor.Intellectual property and design are the most important for companies, but they are flat.It was so open.

　From now on, even if you belong to a company in the "individual era", the way of working will change by disseminating the project basis.It is necessary for people to meet and convey the amount of heat, so even if online develops, the office will not go away.Isn't it hardened by one organization?

Facilities corresponding to companies that use real and offline properly

Sakai: After knowing that you can do it to some extent (work), some companies use real offices well.JP Morgan Chase (a major US financial giant) sent a message to all US employees to return to the office.That is more powerful as an organization.I think that companies that take such leadership will win.

Shinto: What kind of office will the incubation facility provide as it turns into a variety of working styles?

Sakai: Finolab and INSPIRED.LAB are flexible offices in genre.It is important for Finolab to have a reason why people who can't usually meet like the BOJ and the Financial Services Agency come.Shibuya is strong for young people by B2C (trading between companies and general consumers).QWS is enviable.

Hirasawa: The office is to increase work productivity.What kind of offices (developers) can prepare (developers) provide (developers) in a wide variety of work styles and industries?If you are a creative job, you will gather and it will be a whiteboard and a private room, but in Tokyo, there is a lot of thoughts, so there is also an airy place.If I stay at home for two days, my mental will be done, so I have to go to work (laughs).Maybe it will change on a case -by -case basis.

Sakai: Mental care, wellness, and share mechanisms will definitely increase in the future.There is absolutely the feeling that Hirasawa is "lonely", so there is no store on the first floor of the common area, but a wellness that is close to "working while living" will come in the future.

The distance between the head office and the soup does not cool down

Kito: Do you have a seat at the headquarters?

Sakai: There are seats, but it is comfortable to go to Finolab or Inspired.lab.But I have to stop by the head office.

Nomura: There is no desk at the head office because it is seconded.The cool distance of the soup is just right.Corporate innovation is often born a little away from the headquarters.There are a lot of things that are rooted at the head office, but otherwise you are more developed in a place where you can meet various people and get stimuli.

Uchida: If you open an intern briefing on the open floor of a co -working from last year, the students will be "fun" and it's important for young children today.But the head office is clicking.

Developers respond to facility specifications required by the industry

From the presentation material of SHIBUYA QWS.The age composition of members is wide

　The speakers answered the questions received online.

――What do you like in the facility?

Uchida: It is a companion support.If you want to take action to 28 sponsor companies, you will mentor them, brush up the contents, and then connect them to the corporate business planning department.I'm doing it stronger than other facilities.Some people have a good reputation and want to join FGN.

Sakai: Finolab is a fintech, so security is strict and conforms to the FISC (FISC) Safety Countermeasures Standards (financial institutions for information systems for information systems).If the three startups want to have a license for the Financial Services Agency, come to Finolab will meet the security requirements that can be licensed in four small rooms.It is quite tough for startups to prepare individually, and I really like it in terms of hardware.Dropping the industrial -specific rechargeable (demand specifications) into the hardware (equipment) is what developers have to do.

Hirasawa: I received a compliment from Mr. Sakai earlier, but the community manager has been carefully operated and is evaluated.

Nomura: The community theme post is resident with about 6-8.Connect the project and become a wall (listening to the story) or runs.

Uchida: Only community managers have tenant issues, but have to share them in the secretariat.In addition, information gathers and solves.

Sakai: In technology to share information, the number of things that are easy to share, such as "SLACK" (in business chat tools), are increasing, and I am grateful to use it.

――What is the secret to chain incubation instead of single -shot?

Nomura: Startup chooses QWS because you can meet people who can't meet in the company or in your own network.There are (Digital native) "Z generation" and artists and engineers, and junior and senior high school students are learning programming to create AR (extended reality), but they cannot create content.So I will introduce artists and creators.The project is born by connecting the projects.

Uchida: The issues of the community manager and our operators are to create a place where the startups have more and more.

How to make Japan healthy and share roles by making use of the characteristics of the area

From TECH presentation materials.Set up 4 bases in Marunouchi and Otemachi

　Finally, they talked about their future aspirations.

Hirasawa: Each has a hard time and various know -how is accumulating.I would like to share it and make good things to improve Japan.

Sakai: Each facility has its own characteristics, but the common thing is that the future of Japan will be brighter.It would be interesting if you could cooperate in a good way.

Uchida: The co -working facilities operated by real estate developers have the same tasks, but they may not be able to understand much at other events.Next, let's do it in Hakata.

Nomura: It's no longer a competition between city or developers.In situations where Japan is significantly sinking than in the world, it is important how to enhance Japan and gain competitiveness.I have the characteristics and strengths of each area, so I want to excite Japan together while sharing roles and sometimes cooperating.

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